Marketing Analytics: Forecasting Models with Excel

Marketing Analytics: Forecasting Models with Excel

Grasp Advertising Analytics| Forecasting and Time Sequence evaluation | Gross sales Forecasting| Construct Forecasting fashions in Excel

What you’ll learn

  • Turn into proficient in utilizing highly effective instruments comparable to excel solver to create forecasting fashions
  • Study two of essentially the most used forecasting instruments: easy linear and easy a number of regression
  • Discover ways to estimate the development and seasonal points of gross sales
  • Be taught to generate forecasts utilizing the Ratio to Transferring Common forecasting methodology
  • Forecast utilizing dynamic development and seasonal index utilizing Winter’s methodology
  • Be taught forecasting for brand new product launch with little or no historical past about gross sales of a product
  • Discover ways to use S Curves to Forecast Gross sales of a New Product
  • Discover ways to forecast product gross sales even earlier than the product involves market utilizing fashionable the Bass diffusion mannequin
  • Indepth information of information assortment and information preprocessing for Linear Regression downside
  • Perceive the best way to interpret the results of Linear Regression mannequin and translate them into actionable perception


  • You will want a PC with any model of Excel put in in it
  • Fundamental understanding of Excel operations like opening, closing and saving a file

Who this course is for:

  • Anybody curious to grasp Forecasting Fashions from newbie to superior

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